Race Central TV Welcomes New Sponsors
Denver (PRWEB) June 8, 2007 -- Race Central, the Rocky Mountain Region's premier TV and radio home for local, national and international motorsports coverage, announced two new additions to its family of sponsors. Turn Left Energy Drink and Checkpoint Racing have become the newest partners in Race Central's lineup of TV, radio and Podcast productions that bring the greatest names in motorsports to fans throughout the U.S.
Turn Left Energy Drink is a new, high-powered beverage created with the motorsports enthusiast in mind. A product of DC Brands International, based in Wheat Ridge, Colo., Turn Left is a product made by race fans for race fans.
Located in Downtown Denver, Checkpoint Racing specializes in providing racing equipment, tuning supplies, electronics, composites, clothing and accessories for race competitors and enthusiasts of all types of auto racing. Checkpoint Racing serves as a retail outlet for such vendors as Sparco, Momo, Pyrotec, Hella and many others.
This announcement comes on the heels of an exciting and ground-breaking new agreement with the FIA World Rally Championship (WRC). Beginning earlier this year, Race Central became a new presenter of WRC coverage, featuring up-to-the-minute action shots, coverage of races and drivers, interviews, race results and leader board information. Race Central now brings the excitement of WRC racing to countless American rally racing fans.
WRC is an international auto racing series of 16 rally racing events held in 16 countries across four continents. Races are held over three-day weekends on closed public roads, both paved and unpaved, gravel, snow and asphalt. Some of the most skilled drivers in the world compete in cars traveling at speed of up to 200kph, built by the world's leading manufacturers, such as Subaru, Ford and Mitsubishi.
"The World Rally Championship is the fastest-growing form of motorsports on the planet," said Kurt Hansen, host of Race Central and president of Motorsports Media, Inc. "Not only does WRC have a rapidly growing fan base that follows the series on TV, the Web, etc., but WRC-based video games have quickly become the most-played video games in the world. WRC offers great racing, and will provide unique and powerful marketing opportunities for our two newest partners, Turn Left Energy Drink and Checkpoint Racing. We're thrilled to be working with them and all of our sponsors as we bring WRC coverage back to American fans of rally racing."
Race fans can catch WRC action every week on Race Central TV on Altitude Sports & Entertainment in Denver, as well as its affiliates nationwide. Check local listings for time and channel information, or visit www.racecentralmedia.com.
About DC Brands / Turn Left Energy Drink
DC Brands International, Inc. was established in 1998 and began producing its first products in the Summer of 2002. We became public in 2005 and currently trade under the ticker symbol: (OTC: DCBI) After establishing ourselves as a legitimate player in the beverage industry, DC Brands began the quest to become one of the major players in the energy drink sector. In November of 2006, we released our latest new product, Turn Left Energy Drink. This bold, great tasting new energy drink is destined to become both the price leader and the drink of choice for all energy drink enthusiasts including its target demographic, NASCAR fans. For more information on DC Brands International, visit their website at www.TurnLeftEnergy.com and www.DickensEnergyCider.com.
About Checkpoint Racing
Checkpoint Racing specializes in race equipment, tuning, electronics, and composites for all types of auto racing. Checkpoint Racing features the all of the brands racers trust including Sparco, Momo, OMP, DMS, SPA Design, Pyrotec, RaceTec, Hans, Hose Techniques, Tein, Borla, Sabelt, Coralba, Hella, and more. Checkpoint Racing also carries clothing, accessories and more by Dickies Girl, Piloti, Auto Art, Best Motoring, Hot Version, Duke Video, Mischeif and much more. Checkpoint Racing also provides vintage pin striping for just about any type of vehicle, including race cars. For more information, visit www.cp-racing.com, or call (877) 772-7261.
About Race Central
Race Central TV, Race Central Radio and Race Central Podcast are the productions of Motorsports Media, Inc. Founded by former driver and current motorsports insider, Kurt Hansen, Race Central brings the greatest names in motorsports to race fans throughout America via multiple platforms: TV, radio, podcast and webcasts. Race Central reaches millions of American homes, and enables its many sponsors and partners to reach their target audiences with marketing horsepower. Race Central is presented weekly by Land Rover Denver South, STP Concrete, Checkpoint Racing, Centennial Loan Advisors, I-25 Speedway and Colorado State Patrol/Alive at 25 Foundation, Montres Allison Custom Time Pieces, Bear Frame and Axle Company, Flatirons Tuning of Boulder. For more information, visit www.racecentralmedia.com.
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